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Giants & ToysRating:
Release Date: 12 February, 2002 Retail Price: $29.99 Sorry, this product is not currently available. Cast: |
Giants & Toys Reviews
All work and no play makes Nishi dead inside
Masumura Yasuzo is not a name one generally associates with great Japanese film. A director of over 60 films, he has never been an A-lister like Kurosawa, Kobayashi or Ozu. Yet one does not need to be a genius to make good films, and Masumura certainly makes good films.
"Giants and Toys" ("Kyojin to Gangu" ) is a story of corporate Japan, and the overwhelming drive for success at any costs. It is a tale as common in modern Japan as it was in 1958, and it is amazing to see how little the culture has changed in over 42 years. In fact, this bright, colorful and fast paced film feels far more modern and ahead of its time than films from the 70's and 80's.
Two friends, Nishi and Ryuji, begin working for the publicity departments of rival candy companies "World" and "Giant." They vow to remain true friends, and not let their companies rivalry come between them. However, Nishi's boss Gonda is determined to win the season, and influences Nishi to try to gain insider information into the campaigns using his connections. Nishi begins to date an employee of a third company, "Apollo," and tries to seduce secrets from his new girlfriend.
Into this tangles mix comes Shima Kyoko, a slum hillbilly with rotted teeth that Gonda is certain he can turn into a star and manipulate to win the candy war. Kyoko is cute, energetic and has a crush on Nishi. She only agrees to put on the Spacesuit, stick out her tongue and pose for pictures with a promise of future love from Nishi, who is disgusted by her.
Soon, everything goes topsy-turvy, as Kyoko becomes an overnight celebrity, worshiped by the Japanese public. Sales do not go up with her new popularity, and Gonda drives himself to greater and greater acts of desperation, literally working himself to death in order to gain sales. Through it all, Nishi sees himself as the last uncorrupted soul in the company, as even his friend betrays him and Kyoko loses her innocence to her new-found power.
The storyline, which seems like a simple, charming love story at first, is soon twisted by the world of corporate Japan into something dark and ugly. It is a difficult transition, and much like the innocence of the characters it is hard to let go of the idyllic dream that everything will work out. While looking at first like brightly colored candy, under the surface is a bitter pill. "This is Japan" screams Gonda at the idealistic Nishi, "and you are Japanese!" There is no escape from the overwhelming demands of the state, and the state has decreed that happiness is not the province of the salaryman.
"Giants and Toys" is a deep and insightful look into the world of corporate Japan, and the cult of the disposable celebrity. I was really impressed by what I thought was going to be light fluff, but is actually an important film.
excellent
Wow, what a great find. It's amazing to think that this intelligent and thought provoking film was made in 1958 - it's just as relevant and insightful when viewed today. Three rival candy companies try to outdo each other in order to achieve greater sales is the basic premise, and the ways in which they go about this has to be seen to be believed. I'd also highly recommend director Yasuzo Masumura's take on The Collector - Blind Beast. The transfers for both films are superb by the way, utilising pristine source elements.
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